As B2B marketers, we understand the importance of well-crafted, valuable content that resonates with our target audience. 

And that's why it's worth investing in skilled, professional writers, who can help you to create the blogs, eBooks and the like that will make you stand out from the crowd. 

Whether you hire an in-house writer or enter into partnerships with freelancers, a talented wordsmith (or two) can enable you to form longstanding relationships with the right people. 

As Pamela Wilson, executive vice president of educational content at Rainmaker Digital, explains, the best writers are modern-day stonemasons, who put into place the cornerstone of your entire content marketing strategy.