Ah, the blank page. It certainly does evoke a feeling of discomfort. All that white space, just waiting for you to bring it to life. 

As a content marketer, there are few things less daunting than tentatively typing out the first sentence of a blog post - or worse, an eBook. There's so much you want to say. But where on earth do you start? 

Writing for Copyblogger, Robert Bruce goes so far as to say that, for writers, the fear of the blank page is greater than "evil spirits, wasting disease, and visiting in-laws". The point is, it's enough to make you consider swearing off writing altogether.

But compare that fear to the elation that follows once you've crafted a flurry of words that will lift and transport your reader. 

And so you have to work at it - even when you've spent an hour writing and rewriting, only to end up back where you started. Next time probably won't be so bad. 

Robert Bruce offers three pieces of advice in his post that will help you to turn that blank page into something beautiful. 

In the meantime, I leave you to ponder this quote from sportswriter Red Smith: "Writing is easy. You just open a vein and bleed."