Jim Valvano famously said, in his ESPY award acceptance speech (1993): 

“To me, there are three things we all should do every day. We should do this every day of our lives. Number one is laugh. You should laugh every day. Number two is think. You should spend some time in thought. And number three is, you should have your emotions moved to tears, could be happiness or joy....That’s a heck of a day....”

The 'three things' analogy has since been adapted in numerous scenarios and guises. In the article below Olivia Plotnick shares three things you should do to help get more qualified leads for your business.

  1. Determine Which Social Media Platform Converts The Most
  2. Add A Short Form To Your Blog Posts
  3. Tailor Your Messaging To Your Target Audience

While the list is (obviously) not exhaustive, if you were to pick three things to do today, you wouldn't go far wrong by following this advice to kickstart your lead generation strategy.