Our agency adopted agile marketing last summer, and as Eric Swain wrote: "the majestic halls of Equinet Towers have been crackling with energy ever since". 

Agile marketing is fast becoming the "buzz term for 2017", according to Forbes. But, how many agencies or businesses are doing it properly? In the article below, marketing stalwart Mike Lieberman says: "The challenge is Agile Marketing has a different definition depending on who you’re talking to".

So, what is agile marketing? Jim Ewel's blog on the subject sums it up as:

"Agile Marketing is an approach to marketing that takes its inspiration from Agile software development and that values:

  • Responding to change over following a plan
  • Rapid iterations over Big-Bang campaigns
  • Testing and data over opinions and conventions
  • Many small experiments over a few large bets
  • Individuals and interactions over one size fits all
  • Collaboration over silos and hierarchy

The goals of Agile Marketing are to improve the speed, predictability, transparency, and adaptability to change of the marketing function."

For us, we have adopted the agile approach wholeheartedly. We practice 'scrum', we have daily stand-ups and work in weekly sprints. And it works. It works well. We communicate better, work closer as a team, and get stuff done more efficiently than ever before. 

If you still need convincing, the article below gives seven reasons agile marketing improves your business results.