So, I have mixed feelings about those studies that tell that you will spend x amount of your lifetime doing one particular thing or another. For instance, it's both interesting and healthy that the average person sleeps for about 25 years of their life, and equally beneficial that one walks about 110, 000 miles in a lifetime - that, according to Distractify equates to 4 times around the world. Good news for our mind and bodies then.
Slightly more depressing though to learn that people will spend 127 hours of their lives stuck in traffic, and equally that a survey showed that professional women will spend 5 months of their lives deliberating what to wear to work - true...not true!
And it is with this same divergency of emotions that I read this post from Evan Asano, writing for Social Media Today, about time spent on social media. As you can imagine, it's a good deal of time that we're all spending speeding or browsing through social spaces these days - 5 years, 4 months of your lifetime and rising.
I'm torn, you see. Because I totally acknowledge my own propensity to flick on to Facebook or Instagram to keep up with the news, views, and opinions of family and friends, or to jump on to Twitter or LinkedIn for news, political reactions and trends in my industry. Yet, I nervously watch my pre-teen daughter's predilection for her own [private] social streams on Snapchat, Instagram and Musical.ly, and try to monitor time spent doing so for fear of overkill.
But, am I right to be agonising over her time spent on social, given that - outside of school, friends and clubs - it is the chosen medium of communication and interaction for most kids her age?
Isn't it a bit (a lot!) like double standards if my friends and I liaise, discuss and update each other just as frequently in exactly the same way?
Besides, when studies have shown that the average Brit can spend up to 10 years of their life doing household chores, I'm pretty clear what I'd rather be doing with my time!
Astonishingly, the average person will spend nearly two hours (approximately 116 minutes) on social media everyday, which translates to a total of 5 years and 4 months spent over a lifetime. Even more, time spent on social is only expected to increase as platforms develop, and is expected to eat further into traditional media - most notably TV. Right now, the average person will spend 7 years and 8 months watching TV in a lifetime. However, as digital media consumption continues to grow at unprecedented rates, this number is expected to shrink in counter to that expansion. Currently, total time spent on social media beats time spent eating and drinking, socializing, and grooming. Broken down, time spent on social media differs across each platform.