Efficiency is, or at least should be, a priority for any business owner. But have you considered the effectiveness of your sales process?
Often a sales process organically evolves - something worked once, so you look to repeat it. Or perhaps your product was invented to solve a particular problem in a way your competitors couldn't meaning your product sold itself - until your competitors caught up that is.
The post below from Pete Caputa is a checklist of sixteen questions to help you evaluate your sales process efficiency against the best practices that HubSpot have tested and proven in their business over the years.
I can't promise it will bring you the remarkable success that HubSpot has seen, but you could do a lot worse than to follow Pete's advice.
In my experience working with hundreds of small businesses, chances are you'll stay small if you don't take the same approach as HubSpot. Even if you don't want to grow fast or big, I've seen many small business fail because they failed to maximize efficiency and effectiveness by documenting and improving their sales processes over time.