Efficiency is, or at least should be, a priority for any business owner. But have you considered the effectiveness of your sales process? 

Often a sales process organically evolves - something worked once, so you look to repeat it. Or perhaps your product was invented to solve a particular problem in a way your competitors couldn't meaning your product sold itself - until your competitors caught up that is. 

The post below from Pete Caputa is a checklist of sixteen questions to help you evaluate your sales process efficiency against the best practices that HubSpot have tested and proven in their business over the years. 

I can't promise it will bring you the remarkable success that HubSpot has seen, but you could do a lot worse than to follow Pete's advice.