Statistics show that there are over 1.28 billion active daily users on Facebook. I have to admit, I am one of them. Let's be honest, we all like to take a little break from time to time to "catch up" with our friends on Facebook and see what exciting things we have missed from our news feed. 

This is all fine and well, but there is another aspect of this social media platform, which benefits not just the ordinary users, but businesses too! 

Approached with a strategic and analytical mind, Facebook can become an extremely useful tool for generating new leads and even customers. To be more precise, according to Facebook, there are over 60 million active business pages, so you can't afford to opt out.

Even though it seems a relatively easy and straightforward task, many companies are still not getting it right or making the most out it.

So, how can you stand out from the crowd and make your page "likeable"?

Amanda Zantal-Wiener in this article gives some important tips you can implement to create a highly engaging Facebook business page.

I'd like to highlight a few of those:

1. Create an immediate connection

A picture can talk 1000 words they say. So make good use of your profile and cover photos. Using your company logo and a highly engaging cover creates an immediate connection between the page and your brand. Quick tip: for pictures to render fine across all devices, re-size them using the defined guidelines.

2. Bring visitors back to your website or offer

Adding a call to action button to your page helps bring visitors to your site or to the offer you are promoting. Using action verbs like "Visit our website", "Watch video now" or "Find out more" generates a sense of urgency and curiosity for the viewers. You can add buttons by clicking the "Add a Button box".

3. Know your audience and keep them engaged

Updating your page regularly with fresh content keeps your followers engaged and helps build trust. Creating a social media calendar helps you stay on top of your posts and create variety in your messages. Using this, you can analyse which content type works best for your audience.

4. Visual content is king 

As Amanda points out, video is one of the most popular ways visitors consume your content. Video requires a lot of pre-planning and optimisation for it to create a great experience with or without sound.