It's here, it's there... video content is truly everywhere? Where once there may have been eBooks,  white papers and blogs, there are now videos, animations and vlogs. 

If not a revolution exactly, it is certainly a force that - according to Raj Chander writing for the HubSpot blog - is "taking over modern marketing"

Indeed, with senior Facebook executives foreseeing a video-only network in just 5 years and companies like Cisco predicting that video will account for 80% of online traffic by 2019 - it's meteoric rise to prominence is difficult to deny.  

And in the face of such heady competition, should content writers be packing up their keyboards and heading for the nearest exit? 

Well not just yet. It is abundantly obvious, of course, that all video content - be it awareness stage "how to" videos, service explainers, testimonial reels, animations - still need to have quality writing at their heart. Whether in the scripting or at the storyboarding stage, words still need to be crafted to inform and enhance the images that the viewer is seeing, and to ensure that the right meaning and sense is communicated. 

As Chander puts it: "...remember, images, audio, and video content all require good writing to put them in context. Instagram captions, podcast scripts, landing page copy, training video highlights – the list of places written content is required has actually grown in the age of visual consumption."

And that's really the point. 

Visuals can certainly speak a thousand words and do so rapidly (an attractive proposition in our time-starved world); but, people still love to consume long-form content - according to Pew Research Center, a similar number of views but twice as much engagement time than short-form - relishing the greater depth and frame of reference that it offers the reader. 

Clearly then, there's still an appetite and a role for both video and written content.  MarketingProfs' Ann Handley underlines the storytelling capabilities of both mediums: 

"The bottom line: Our world supports both kinds of content for different purposes. 

Great video gives life and a pulse to a story. It conveys how products live in the real world. It conveys anger disguised as edgy humor. Videos are powerful

Great writing gives life and a pulse to a story. It helps you differentiate. It forces a deeper clarity of thinking. Great writing is powerful (and hilarious)."

So, fear not content writers. Whilst it's true that diversifying your skills to suit different media is a wise way to ensure your writing remains relevant and responsive to change, if your enthusiasm lies in a deeper exploration of a topic or a lyrical appreciation of an idea, the death knell has not been tolled just yet on your lengthy tome.