I was sceptical about the link between social media marketing and four all-time classic movies: Ferris Bueller's Day Off, Pretty Woman, Spaceballs and The Blues Brothers. But Eliza Steely has cleverly put together a collection of movie-themed social media tips, and despite being written in 2014, they are as relevant today as the classic movies themselves.

Ferris Bueller's Day Off is one of my all-time favourite films.  As a rebellious teenager, Ferris was something of a hero to me. But it is Ben Stein's character that is possibly the most memorable, for all the wrong reasons. He personifies everything you shouldn't be on social media - monotonous, repetitive, dull and lifeless. Develop a social media strategy, which goes beyond broadcasting to your audience, but engaging with and responding to your followers. 

One of the most famous scenes in Pretty Woman, when Julia Roberts gets snubbed in the expensive designer store, teaches us the importance of learning your audience, and not discriminating or jumping to conclusions. Understanding your buyer personas is crucial in social media marketing. 

Spaceballs is full of puns and out-there jokes, all designed to make fun of Star Wars. Lines like “I am your father’s brother’s nephew’s cousin’s former roommate” (as opposed to “I am your father”), for example. Spaceballs teaches us it is OK to make fun of yourself, to have a sense of humour, and be creative with your social messaging. Use your employees as advocates and encourage them to find their voice on social, within set parameters of course. 

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The classic film The Blues Brothers teaches us to listen to your audience and be prepared to address whatever they throw at you—like Lee Odden says, “Be the best answer”.  The entire movie is about Jake and Elwood’s mission to raise the $5,000 to save their beloved Catholic home. Regardless of what it took to achieve that goal, they stuck with it and eventually reached it. Your goals or the lengths you go to reach them shouldn't be as dramatic, but having a clear understanding of where you need to be, and how you will get there is crucial. 

Eliza concludes that what these classic movies teach us comes down to three things: know where you’re going, know how to get there and be a unique/memorable/real person.