Today - August 9th - is National Book Lovers Day. A day for all those who love to read, #BookLoversDay encourages you to find a good book, your favourite reading spot, and read the day away.
It’s been a while since I got myself lost in a good book. But recently I’ve been craving it. So last weekend I decided to get stuck into this month’s Equinet Book Club choice - Anatomy of a Scandal by Sarah Vaughn. I’m hooked, and so my resolve every night this week has been to switch off all screens and settle in for an hour of reading. I mean, what else to do now Love Island has finished?
There are a couple of books I’m eager to dive straight into after I finish this one. First Ma’am Darling by Craig Brown - this month’s delivery from ‘Reading in Heels’. Then Home Fire by Kamila Shamsie - as recommended by my colleagues and fellow book lovers, Caroline Wise and Nicola Risi.
But it’s not just fiction books that we love to indulge in. Reading isn’t just about escapism and getting lost in a fictional world. It’s about inspiring us to get more from all aspects of life; relationships, work, health, hobbies. It’s about opening our minds to different ways of looking at the world and learning new things.
This is why Factfulness: Ten Reasons We’re Wrong About The World - And Why Things Are Better Than You Think by Hans Rosling is also on my reading list…
My quest to read more has even inspired my fiance to get stuck into his book - Chris Ducker's Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business. According to the hype, it’s a must-read for entrepreneurs and business owners “looking to catapult their business to the next level”.
What about books for marketers?
I came across this handy list CoSchedule put together of the 10 best books for those “hungry for personal and professional development” and who want to “achieve real marketing success”.
Here are my top picks from the list:
Youtility by Jay Baer - A guide for content marketers about how to create truly useful content, the strapline on the front cover reads - “Why smart marketing is about help not hype”. It’s the very essence of the content marketing approach.
Start With Why by Simon Sinek - Sinek’s Golden Circle has lead him to amass millions of followers from all over the world. Sinek believes our sense of purpose is the key to business success - that people don’t buy what you do, but why you do it. It’s a mantra to keep in mind when developing your brand, your value proposition and your website.
10X Marketing Formula by Garrett Moon - Written by CoSchedule’s CEO, this book is promised to be a game changer for content marketing. I recommend checking out this infographic summarising the approach.
What will you be reading this evening on #BookLoversDay ?
Leaders are readers. Top CEOs read a book per week. A study of 1,200 incredibly successful people showed they had one thing in common: They self-educate by reading. When asked how he learned to build rockets, Elon Musk said, “I read books.” Bill Gates says he learns by visiting interesting places, meeting with scientists, and watching lectures online… “But reading is still the main way that i both learn new things and test my understanding.” You’ve heard the crazy stat about Warren Buffet, too right? The billionaire investor reads 500 pages every day. Check this out, 42% of college grads will never read a book again after college. So, you want a competitive advantage? Buffet recently explained the value of reading this way: “That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.” World-class leaders read broadly (and often). Marketers are no different. We’re a breed who lives in a fast-paced, rapidly-evolving, wickedly high-stress world.