Instagram has a mind-blowing 1 billion monthly users, and has been hailed as the fastest growing social media network. That's not an audience you can afford to ignore. And businesses are moving fast to leverage this audience for marketing purposes. But how can you extend your reach?

Well, think about how Instagram serves its content. They switched to an algorithm driven feed in 2016 but chronological order hasn't gone completely out of the window. One of the key factors that gains favour is recency. 

So, fresh content still has the edge - newer posts are more likely to appear at the top of a user's feed. This needs to be recognised when you are scheduling posts.

Posting at a time when your followers are locked-in is one sure way to achieve higher engagement rates.

Whether you work in media, tech or professional services - this recent post by Hootsuite is worth glancing at before you hit schedule or publish. Read on to improve your chances of reaching the right people, at the right time.