These quick fixes to any blog post will encourage it to rank in SERPs (Search Engine Result Pages) - apply these simple tips to both future and past posts.
Make sure your keywords are in the:
- Title - towards the beginning is best
- Meta description
- Post itself - but be aware of keyword stuffing, as this will actually harm your SEO
Confused by long-tail and short-tail keywords? Check out Nikki's post on just that.
2. Edit that meta!
Do not ignore this wonderful beast! Left alone your meta will be a blurb of your first few sentences - urgh. This short description shows up on social sharing, and in Google searches, so once again it improves your SEO if you have great meta.
3. Image Alt-Text
Make sure any images in your post have appropriate alt-text - uploading an image without changing it will result with the alt-text of 'IMG5033' or similar, and this is not beneficial as search engines look for images with alt-text to reinforce the content of the page.
Maddy has written a brilliant post on why image-alt-text is important and you can find that here.
4. Link internally and externally
It is quite natural to be linking to external sites within a blog, but many bloggers neglect to also link internally. Ensuring there a few links that will link to another post / page on your website will increase the blog post's authority and this, in turn, will help your SEO.
The above is a very quick look at optimisation tips, the post here from HubSpot goes into much greater detail.
I hope my tips are helpful, drop me an email or tweet if you have any questions.
Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site.