At Equinet, we have a passion for learning. It's one of our core values and something that makes our company quite special.
And there's plenty of ground to cover when it comes to digital marketing. From Bounce Rates and Content Management Systems to KPIs and CTAs, the profession is positively riddled with acronyms and business jargon.
Hubspot have compiled a helpful list of some of the most common marketing terms. Why not have a scroll through and test your knowledge?
With all of the moving parts associated with inbound marketing, it can be difficult to see the woods for the trees. Sometimes, reading the bare-bones description of the things that you do can brush away the cobwebs and re-centre your focus. Going back to basics periodically helps to keep you on track.
If you are new to marketing, or need a little bit of inspiration, keep this post bookmarked. It makes for a pretty good springboard.
Have you ever heard an acronym but you didn't know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn't do them justice. That's why we curated 34 of the most common marketing acronyms and 41 of the most common business acronyms -- and put them into an epic glossary you can skim, study, or bookmark and save for later.