The first video ever to be uploaded to YouTube back in 2005, named ‘Me at the Zoo’ has since amassed over 68 million views. 

Not only does that signify the popularity of video, but the speed at which the channel itself has grown. By 2010, the YouTube platform was generating more than 2 billion views a day, and today, there are 1.9 million active users on YouTube.

Many people assume YouTube is a B2C channel, but as its presence magnified, so too has its prevalence in the B2B world. Interestingly, 46% of B2B buyers will purchase something after watching a video, and it is said to be even more valuable than LinkedIn.

Here are 9 stand-out stats, and perhaps reasons you should start thinking about implementing video content into your social strategy to help elevate your marketing, reach new audiences and explore new avenues of content creation.

  1. There are now 1.9 million active users on YouTube
  2. YouTube is the second most visited site in the world
  3. Millennials prefer YouTube over TV
  4. Mobile devices dominate YouTube views but TV is gaining
  5. The average length of a first-page video is 14 minutes and 50 seconds
  6. Paid YouTube mobile ads are more likely to receive attention than TV ads
  7. 46% of B2B buyers purchase something after watching a video
  8. There are more than 50 million content creators on YouTube
  9. Marketers are increasingly focused on YouTube ads