We have spoken about mobile first design many times before (if you missed out, you can catch up here). Today, I’ve been reading up on how optimising content for mobile users might change a company’s approach to their video marketing campaigns.
The article below takes into account user motivation and attention spans, micro-learning and other aspects of mobile engagement, then argues the importance of tailoring video marketing to keep mobile users engaged.
As the trend towards mobile usage continues to march on the question is, how do you optimise video content for it?
Here's some food for thought:
- Square video takes up more room on a mobile screen
- Make text big - it needs to be legible on smaller screens
- Make sure it makes sense with the sound off (your users are always on the move)
- Keep it short
- Test it on mobile
Comparing desktop to mobile traffic gives video creators a real incentive to optimise for mobile. 60% of consumers now check their email on their phones rather than sitting at a desktop, for example.
So, maybe mobile friendly video is something to consider more carefully?
It’s clear that mobile users are leading desktop users in the race for internet traffic. That being said, there is still a need for desktops for certain office or creative applications that cannot be done on mobile devices. That being said, the future looks brightest for mobile, so plan your internet traffic and lead generation campaigns accordingly!