Visuals improve the performance of web content in many ways.
They promise to increase website traffic, improve the CTR in email marketing campaigns, increase brand awareness and boost your reach on social media. When it comes to video, remember more than 100 million hours of video are watched on Facebook every day. That’s a hell of a lot of engagement.
This article highlights some of the most valid reasons to focus on great visual design in your marketing campaigns.
Here's a quick summary:
Complex points are easier to understand when they are broken down into visuals, and memory recall is much better for images than plain text. Using imagery speeds comprehension and clarifies your message.
Images provoke emotion and stimulate the mind. In a cluttered digital landscape, images can cut through the waffle and capture meaningful attention.
Generate more organic visibility
Images have a great bounty of SEO merit. Including highly optimised visuals - videos or images - will vastly improve your website ranking. Make sure you have audited your image alt-tags, and optimised your website images for better speed.
Capture short attention spans
Even fleeting contact can create a lasting impression. The subtext carried in the images you create, curate and share can tell a person a great deal about your company's mission, brand and values.
Easy to remember
Not only are people more likely to pay attention to your message if it's accompanied by visuals, they'll find it easier to remember.
Help drive leads
Visuals improve engagement metrics, which in turn improves lead generation.
Potential to repurpose
The shelf-life of your content can be extended by making changes to the way you present it. Consider whether your written content could be turned into a visual asset like an infographic, video or illustration. Read: 8 easy visual content ideas for B2B blogs if you're stuck for ideas.
Visual content carries great power when it comes to content marketing. Start harnessing it today and attract more business by using images strategically.
Visuals can very well be the difference between having your content seen or not. Make sure you offer your audience, not just compelling content, but visually appealing content that is compelling and can withstand the challenges of different platforms. The numbers show just how much better rich media fares in the wild. Use it to your benefit, save money, and increase your brand following.